PECKA — an advisory and educational centre for the era of digital change
Výzva
PECKA is an organization from the Ústí Region that brings together several worlds at once — teacher training, advisory services for families of children with special needs, AI training for companies, and community projects like Pomůckovna and Bestiář.
Řešení
We built a clear presentation with a well-defined information architecture around three pillars — education, advisory, and innovation.
Kde byl problém
PECKA is an organization from the Ústí Region that brings together several worlds at once — teacher training, advisory services for families of children with special needs, AI training for companies, and community projects like Pomůckovna and Bestiář. This breadth was the main challenge for the web presentation: it was essential that each target group (teachers, companies, seniors, parents) quickly find what concerns them, and at the same time that the brand feel unified and trustworthy.
The second task was to flip the perception of the .ai domain — instead of feeling purely technological, it had to underscore PECKA's position as a guide for people in a time of rapid change. The website therefore had to handle a combination of humanity, expertise, and a modern digital expression, without slipping into a generic "tech" look.
Naše řešení
We built a clear presentation with a well-defined information architecture around three pillars — education, advisory, and innovation. The hero section with the mission "We help people thrive in a time of digital change" frames the entire identity, followed by segmented entry points for each target group (children and families, companies, schools, seniors) and dedicated spaces for the flagship Bestiář and Pomůckovna projects.
The visual style is built on a clean modernist layout, gradients, and photos of real people in the field — design-wise it shifts away from the "nonprofit" stereotype toward a contemporary brand-led website. Cards, numeric metrics, partner references, and a transparent section on the team, values, and history build authority and trust.
From a technical perspective, the site is ready for the organization's continued growth: modular sections for new projects, space for AI education programs, and an About page with a timeline of milestones. The content is tuned for readability and SEO in Czech, with an emphasis on topics like digital literacy, AI training, and special education.
Dosažené výsledky
A digital face that matches the real impact of the organization
A signpost for individual target groups as well as a presentation of the flagship Bestiář and Pomůckovna projects
Strengthening PECKA's position as an organization that translates AI into everyday life
Readiness for the organization's further growth with modular sections
What a similar project usually includes
Every delivery is connected to specific services covering strategy, technology, visibility or automation.
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