A digital marketing agency in Prague that measures first and only then spends your budget

Before any budget is spent, we review the website and its measurement. We set up GA4 with Consent Mode v2 so the data reflects what users agreed to in the cookie banner. We define what a conversion is: a submitted form, a tap on the phone number, an order. We trigger each conversion as a test and check it arrives in Google Ads, Sklik and Meta. Without this the campaign runs blind and automated bidding learns from bad data.

• GA4 and Consent Mode v2 tied to the cookie banner
• Google Ads conversions, Sklik code, Meta Pixel
• Test submission of every conversion before launch
• A clear definition of what counts as an enquiry

We always write responsive search ads in full: 15 headlines and 4 descriptions, not the minimum Google allows. Google combines them and tests what works. Headlines cover the keyword, a specific offer, a reason to act and what sets you apart. We do not launch an ad until Google shows ad strength as “Excellent”. You receive the copy for approval first, because you know your offer better than anyone.

• 15 headlines and 4 descriptions in every ad
• Launch only at ad strength “Excellent”
• Assets: sitelinks, callouts, phone number
• You approve the copy before launch

We build the negative keyword list before launch, not after the first month. We exclude searches that do not lead to business: job hunting, tutorials, free stuff or services you do not offer. After launch we regularly review the search terms report and extend the list. It is the cheapest way to stop wasting budget, and it is exactly the work that has often been skipped in accounts we take over.

• Starting negative list before launch
• Regular search terms review
• Shared lists across campaigns
• Czech word forms and variants covered

The click leads to a page that delivers what the ad promised. If no such page exists, we design and deploy it ourselves, because we build websites in Next.js and need no extra supplier for it. We watch mobile loading speed, a visible form or phone number on the first screen and that submitting the form fires a conversion. For the Czech market the page is written in Czech and stays on your domain.

• One landing page per ad group
• Form or phone number on the first screen
• Fast loading on mobile
• The page stays on your website and domain

Reports arrive regularly and open with what matters to you: how many enquiries or orders came in and what each one cost. Clicks and impressions come below, as context. Each report lists what we changed during the period and what we propose next: moving budget between channels, a new ad group, pausing a campaign that is not delivering. Ad accounts are registered to your company, so the data stays yours.

• Conversions and cost per conversion first
• List of changes made in the period
• Concrete proposal for next steps
• Ad accounts registered to your company

Logo creation starts with a conversation about who you sell to and where the logo will appear: on the website, in an email signature, on a van, on a business card or as a small browser icon. We test the design at small sizes and in a single colour, because a logo that only works large and in colour fails in daily use. Besides the logo we deliver a colour palette, typefaces and simple usage rules, so others can work with the identity too.

• Logo in SVG, PNG and PDF
• Versions: colour, single colour, on dark backgrounds
• Colour palette and typefaces for web and print
• Short usage guidelines

For Facebook and Instagram we prepare post and story templates in one consistent style, so the profile reads as one brand rather than a collection of random images. When we also manage content, we plan posts ahead, for RVPZV.cz 30 days in advance. The plan contains copy, visuals and publishing dates, so you know what goes out and can comment beforehand.

• Post and story templates in platform sizes
• Posting plan with copy and visuals in advance
• Ad creatives for Meta campaigns
• Cover and profile images

Because we develop websites ourselves, we carry the visual identity straight into the code: colours and typefaces as design tokens in Tailwind CSS, the logo as an optimised SVG, images as WebP or AVIF. Banner, post and website then look like the same company. When the identity changes, we update it in one place and the change applies across the whole site, not page by page.

• Colours and typefaces as tokens in the website styles
• Logo as an optimised SVG
• Images in WebP or AVIF
• One look across website, ads and posts