Apartmány Jetřichovice — accommodation website in Bohemian Switzerland
Výzva
The operator of apartments in the heart of the Bohemian Switzerland National Park needed their own presentation website that would loosen their dependence on booking portals like Booking.com and strengthen direct enquiries from guests.
Řešení
We designed and built a clear presentation website with an emphasis on visual storytelling — large-format photographs of nature and interiors, a natural earthy palette, and airy typography evoke the atmosphere of calm that guests are looking for on their stay.
Kde byl problém
The operator of apartments in the heart of the Bohemian Switzerland National Park needed their own presentation website that would loosen their dependence on booking portals like Booking.com and strengthen direct enquiries from guests. Existing visibility was limited to third-party platforms, where it was hard to build their own brand, share the story of the place, and convey the uniqueness of the four apartments.
The goal was to create a website that, within a few seconds, convinces families and couples looking for a quiet holiday in nature that these apartments are the ideal base for exploring Pravčická brána, Tiské stěny, and other tourist destinations in Bohemian-Saxon Switzerland — and immediately offers them a clear path to booking.
Naše řešení
We designed and built a clear presentation website with an emphasis on visual storytelling — large-format photographs of nature and interiors, a natural earthy palette, and airy typography evoke the atmosphere of calm that guests are looking for on their stay.
The site's structure guides visitors naturally from an emotional hero intro, through an overview of the four apartments, the benefits of the stay (equipped kitchen, parking, garden, Wi-Fi, and Smart TV), the gallery, verified guest reviews from Booking.com, all the way to a section with tips for trips in the area, which also anchors the website in the destination.
The main CTAs "Check available dates" and "Book" are connected to Booking.com, so the client keeps the trusted booking workflow, but all acquisition and brand building happens on their own domain. The site is fully responsive, SEO-ready, and built with an emphasis on speed and Core Web Vitals.
Dosažené výsledky
A professional own-branded presentation that sets the apartments apart from anonymous listings on portals
A trustworthy landing page for all marketing channels and local SEO
Clear information architecture with verified reviews and a direct link to the booking system
A shift toward greater independence from commission-based portals
What a similar project usually includes
Every delivery is connected to specific services covering strategy, technology, visibility or automation.
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