Complete Web, SEO & Marketing — RVPZV.cz

The client needed a complete web presentation for an information portal focused on framework educational programs for primary education. There was no website or online presence — everything had to be built from scratch.

Beyond the website itself, there was a requirement for a comprehensive marketing strategy — SEO optimization, advanced GEO AI for visibility in AI search engines, PPC campaigns across platforms, and systematic social media management. The goal was to quickly gain visibility in the competitive education segment.

We created a complete website from design to deployment — modern design, clear content structure, fast loading, and full responsiveness. The website is optimized for both conversions and search engines.

We implemented a two-tier SEO strategy — classic SEO (technical, on-page, content) supplemented by advanced GEO AI that ensures visibility and citations in AI search engines like ChatGPT, Perplexity, and Gemini.

We launched 11 PPC campaigns across three platforms — Meta (Facebook + Instagram), Google Ads, and Sklik. The campaigns cover the entire funnel from awareness to conversions with ongoing optimization.

Part of the collaboration includes Meta profile management (Facebook and Instagram) with a complete 30-day content plan — regular, consistent content that builds the brand and drives traffic to the website.