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E-commerce / Fotografie

E-shops for CZ & SK Markets — Fotoprim

Complete redesign of Fotoprim e-shops for Czech and Slovak markets. New design, language version, and conversion optimization with hundreds of clients.

Client
Fotoprim
Year
2026
E-shops for CZ & SK Markets — Fotoprim
Challenge

What we solved

Fotoprim operates sales e-shops with hundreds of active clients on the Czech and Slovak markets. The e-shop needed a complete redesign — the existing design was outdated, unclear, and didn't convert visitors to customers.

Another requirement was a language version for the Slovak market (fotoprim.sk), which had to account for local specifics — currency, shipping, legal requirements. The product catalog contained hundreds of items that needed to be properly categorized and presented.

Solution

How we solved it

We started with a complete new design — wireframes, prototypes, and user testing. The new design emphasizes product catalog clarity, simple navigation, and clear CTAs for maximum conversions.

The design was implemented into the e-shop platform with focus on loading speed, mobile responsiveness, and SEO. Product pages are optimized for search engines with quality descriptions and structured data.

We then created the Slovak language version (fotoprim.sk) with localization of currency, shipping methods, legal texts, and payment gateways. Both versions share a common administration for efficient management.

Results

What the project delivered

  • 2 markets - CZ + SK language versions

  • 100s - Hundreds of satisfied clients

  • UX - Complete redesign and conversion optimization

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