Custom SEO E-shop — Snusit.cz

The client operated an e-shop on Shoptet with a basic template that didn't stand out from the competition. The website had no SEO strategy — no keyword research, no content optimization, no integration with price comparison sites. Organic traffic was minimal and most orders came from direct visits or paid advertising.

The main problem was zero visibility on Google in the highly competitive nicotine pouch segment. Competitors had been investing in SEO for months, while the client's website wasn't even properly indexed. Moreover, there was no data on what customers were searching for, which products were trending, or how prices compared to competitors.

We started with a comprehensive SEO audit and keyword research based on real Google data — search volume, competitiveness, trends, long-tail phrases. Based on the data, we identified key opportunities and created a content strategy.

We completely restyled and optimized the Shoptet template — loading speed, structured data, meta tags, internal linking, sitemap. The result is a stylish website that looks like a custom solution.

We connected the e-shop with Heureka, Google Business Profile and other comparison sites. Through competitive price analysis, we helped the client identify pricing opportunities and become more competitive.

Thanks to quality content and technical SEO, we are now being cited by AI search engines. We continue building backlinks and the collaboration is growing.